Company: 1001
Location: Remote (Preference for candidates based in Iraq)
Language: Arabic (Primary), English
About 1001
1001 is an innovative Iraqi startup that blends streaming services with a marketplace for other streaming applications, tailored for the Iraqi audience. We’re building the future of digital entertainment in the region, focusing on delivering exceptional content in Arabic while fostering a seamless user experience. At 1001, we value creativity, agility, and a deep understanding of our audience's needs.
Role Overview
We’re seeking an Associate Product Marketing Manager who will play a pivotal role in helping 1001 achieve Product-Market Fit in an exciting new business . This position is designed for a highly motivated, detail-oriented marketer passionate about storytelling and building narratives that connect products with people. Reporting to the Product team, with a dotted line to Growth, you will help bridge the gap between our product’s vision and the market’s needs, ensuring that our offerings not only resonate but deliver measurable results.
This role is ideal for a candidate early in their career who is eager to make a meaningful impact in a fast-paced, high-growth environment.
Responsibilities
- Support Product Market Fit Efforts: Collaborate with Product and Growth teams to research and identify customer pain points, preferences, and behaviors, aligning marketing strategies with the evolving needs of the Iraqi audience.
- Narrative Development: Assist in customer research to identify and synthesize customer narratives
- Narrative Development: Assist in crafting compelling stories that highlight the value and uniqueness of 1001’s product offerings, ensuring consistent messaging across all touchpoints.
- Campaign Support: Work closely with the Growth team to plan and execute performance-based marketing campaigns, focusing on measurable KPIs such as acquisition, activation, and retention.
- Content Creation: Develop and refine marketing content in Arabic and English, including product descriptions, promotional materials, blog posts, and social media campaigns.
- Data-Driven Insights: Monitor, analyze, and report on product performance and marketing initiatives, providing actionable recommendations to improve engagement and user satisfaction.
- Market Research: Conduct competitive analysis and gather market intelligence to identify trends and opportunities, contributing to product positioning strategies.
- Cross-Functional Collaboration: Partner with Product, Growth, and Customer Success teams to align on goals, share insights, and drive cohesive marketing efforts.
Key Performance Indicators (KPIs)
Your success will be measured against Product-driven KPIs, such as adoption, activation, and retention rates, with Growth-focused input on user acquisition and conversion metrics.
Requirements
- Experience: 1-3 years in product marketing, digital marketing, or a similar role, preferably in the streaming, tech, or digital entertainment sectors.
- Language Skills: Fluent in Arabic (written and spoken) and proficient in English.
- Performance-Based Marketing Expertise: Familiarity with PPC, SEO, paid social, and other performance-driven marketing strategies.
- Analytical Skills: Proficiency in analyzing campaign performance, product data, and user feedback to drive informed decisions.
- Storytelling Ability: A creative mindset with a knack for crafting compelling narratives and delivering them across various platforms.
- Tech Savvy: Knowledge of digital marketing tools, analytics platforms, and CRM systems.
- Adaptability: Comfortable working in a fast-paced startup environment with evolving priorities and objectives.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications
- Experience in a startup environment or digital entertainment industry.
- Familiarity with A/B testing and user research methodologies.
- Knowledge of Iraqi cultural and market nuances to inform tailored marketing strategies.
Benefits
- Competitive salary and growth opportunities.
- Flexible working hours and a remote-first environment.
- The chance to play a significant role in shaping the future of digital entertainment in Iraq.
- Learning and development opportunities with mentorship from senior team members.
How to Apply
If you are excited about leveraging storytelling, performance-based marketing, and data-driven insights to achieve Product-Market Fit in a fast-paced and mission-driven environment, we’d love to hear from you! Please submit your resume and a cover letter explaining why you’re a great fit for the Associate Product Marketing Manager role at 1001.
Join 1001 and help us bring the future of streaming to life in Iraq!